How To Drive Traffic From Social Media To Your Blog in 2021
No traffic, no conversions. If there is no traffic, then your blog is of no use. You will not earn anything from it.
Traffic is necessary for a blog. It’s the user who makes a blog, a blog. A user’s action helps you make money whether it be clicking on an ad, or buying a product.
There are numerous ways to bring traffic to your blog. Well, the default one is a search engine. If you rank well, your blog will get more organic traffic.
Well, there are other ways too. One of them is social media platforms. If executed properly, you can drive traffic from social media in a huge amount. This is also called social media marketing.
Drive Traffic From Social Media
Here is a small guide to increase your blog’s traffic from social media platforms such as Facebook, Instagram, etc.
Things To Remember
Here are certain things to keep in mind in order to drive traffic from social media efficiently.
Know your audience
You are writing about recipes & sharing your posts to digital marketers. That doesn’t make sense, right. A proper marketing strategy is important.
You have to target your audience. Find users interested in your blog niche. The more targeted the audience is, the more you can drive traffic from social media channels.
Time To Post
You have to think about the day & time to share your content. Don’t post at a time when there are fewer users online. Post when there is more user engagement, more users are online.
For this, I have included the best days & time for some social media platforms to get more user engagement.
I don’t know whether this timing thing works or not. But, it is worth a try.
Note – Timings provided are in CST (Central Time Zone). Source – SproutSocial
You have to build trust among your audience to grow your traffic organically. Don’t just do it for getting traffic.
Build your social profile, interact with users, reply to their comments, and there are many other things that are helpful to grow your audience.
Schedule Your Posts
Create a schedule to share your posts on different social media sites to gain value. When users get to know that you post at a specific time, they will be ready to check it.
You can use social media automation tools like Buffer, Hootsuite to schedule your posts & save time. Just add all the details & your content will be automatically posted.
Create your profile carefully. Make sure that there are no mistakes in your profile such as the blog’s URL, the username (the same username for all profiles is best).
Fill your profile completely. Don’t leave anything. Your Bio should be simple & include 1-2 keywords related to your niche.
Follow other people & influencers in your industry. You will surely get some follow backs. Make connections with them, talk with them, build a relationship.
Ask them to mention you or your blog in their posts or stories. Try to get yourself exposure. Promote your business.
Keep in mind that you are not on social media just for the sake of the promotion of your blog. You have to be genuine.
Don’t spam with your blog posts’ links. We know that people hate spam, profiles with only URLs & not any valuable content. Hence, give value to people.
Implementing these techniques will help you to gain more audience in less time & less work.
If you are running a WordPress blog, check these best free themes for your blog.
Keeping these things in mind, let’s get started.
According to Statista, there are 2.5 billion users on Facebook & about 1.6 million daily active users as of 2019. Well, you can get a lot of traffic through Facebook.
You just have to create a Facebook page for your blog. Fill up the details such as name, page type, about, description, etc.
To gain traffic on your blog, you have to post your blog posts on your Facebook page. This way users land on your blog.
To gain more likes & follows, post updates, tips related to your niche. You can use Canva to create graphic content.
Create a Facebook group. Increase your members. Provide value, exchange tips, ask questions, engage more. Build an audience.
Alternatively, you can use Facebook ads to get paid traffic to your blog.
Best Time To Post
One of the trending social media platform with about 1 billion user base. About 6 in 10 Instagram users log in at least once daily.
Create an Instagram account, add all the details. Make sure you switch to a business account for more features such as analytics.
Create attractive posts & share them on your Instagram account. Increase followers & likes to gain more attention.
One of the most important things is to use proper hashtags in your posts. Use your niche-specific hashtags to get more exposure.
Facebook ads also run on Instagram. So, you can use the paid methods also.
Best Time To Post
According to oberlo, there are 330 million monthly active users and 145 million daily active users on Twitter.
You can tweet about anything related to your niche but should be relevant. Share tips & news to gain an audience.
Using hashtags is important to get exposure. If you don’t use hashtags, people will not see you.
Use some niche related hashtags & some trending hashtags to make your tweet visible to people.
Retweet other tweets, reply to threads, mention people in your tweets to increase user engagement.
You can promote your tweets with Twitter ads to reach more people.
Best Time To Post
Social media platform for professionals with about 630 million users. Best for niche-specific blogs.
Build your profile & start posting articles. Share tips & updates related to your blog niche. Build an audience.
Using hashtags will help you to cover more audience & gain more traffic. Don’t just spam, be genuine.
Make connections. Connect with only those people who are related to your niche. Connect with other people who are popular in your niche.
Create your blog business page to showcase your employees & build trust. Share useful articles to grow your followers.
Reach out to your connections. Tell them to mention you or share your blog post in their posts. Try to grab opportunities.
You can use LinkedIn ads to promote your page or direct message to your followers.
Best Time To Post
QnA website where people put their questions & get answers from other people. It has more than 300 million monthly active users.
Build a good profile, answer questions asked related to your niche. There are many rules to follow while writing answers to build trust.
Don’t spam. If you just write anything & add links, your answer may get deleted. Hence, write answers & add links that are really useful.
Write answers that actually solves the problem. You are more likely to get upvotes. When you get more upvotes, your answer reaches to the top. Don’t hesitate to ask for an upvote at the end of your answer.
Follow people related to your niche. Follow spaces too or create your own space. Contribute your content in these spaces. You can get more exposure in less time.
Alternatively, use Quora ads to reach your target audience & drive traffic.
According to Hootsuite, YouTube has 2 billion logged-in monthly users. And we know, the number of people watching videos on YouTube is increasing.
So what to do? Simple. Upload quality videos related to your niche. Convert your blog posts into videos.
Add your blog’s URL & social media profile links to bring traffic. You can also mention them in your video. Tell people to visit the description box.
Embed your Youtube videos in your blog posts to gain more views (it helps to rank your blog posts on Google too). Share your videos on social media. Ask people to share & subscribe.
It may take time but is worth the effort. If just one of your videos gets ranked, it can drive a lot of traffic. Keep making quality videos.
Make sure to make your video title & thumbnail catchy. Avoid click bait. Be professional.
Pinterest currently has 322 million monthly active users, according to Oberlo. It has a lot of potentials to bring traffic.
Pinterest is all about graphics. Create beautiful & attractive infographics & share them on Pinterest.
There’s an option to add a URL in a pin. You can add your blog’s URL to send users on your blog & get traffic.
Create infographics related to a blog post & share it on Pinterest with the blog post’s URL.
Create different boards for different topics in your niche. You can also pin other’s posts on your board to gather more audience.
Follow people to get some follow backs. Keep creating content & build an audience.
According to SimilarWeb, Medium receives about 200 million traffic per month. And guess what, Medium articles rank on Google.
To drive traffic to your blog, you can republish your blog posts on Medium. Yes! It has an import option to import your blog posts.
Google penalizes duplicate content. Then, how this works? Simple. When republishing content on Medium, it automatically adds a canonical tag.
Create a publication on Medium & write articles related to your niche (quality matters!). People can follow you & your publication.
Medium is a rewarding platform. You earn money for writing quality articles. Hence, you get traffic to your blog & make some money out of Medium.
Link your Medium articles to your blog posts & vice-versa. If your Medium article ranks on Google, you can get tons of traffic. Keep that in mind.
Forum is an online community in which users discuss a topic such as technology, programming, etc. There are 1000s of forums on the internet.
Search for your niche forum on Google & join them. Discuss with users, solve the problems & build your profile. Users should know you.
When users gain trust, you can include your blog URL in your posts. If you have a blog post that answers a question available on the forum, you can mention in your post.
Well, joining forums is not a huge source of traffic but it is worth trying. You should join popular forums with a large audience.
This is it. There are many more social media platforms such as Tumblr, Medium, etc that are worth trying.
Be patient. It takes time to gain traffic. Work smartly (hardly too) & see how your traffic grows.
Good luck with bringing traffic to your blog!
How much traffic can I get from social media?
There’s no limit. You can get a huge amount of traffic to your blog if social media marketing is done properly.
How can I save time in social media marketing?
You can use social media automation tools like Buffer, Hootsuite to schedule your posts.
How to drive traffic from social media?
Share your posts, reply to comments, share tips related to your niche to drive traffic from social media.
Which are the best social media platforms to drive traffic?
Some of the best are Facebook, Instagram, Twitter, Quora, Pinterest. Forums are also helpful to get more audience.