10 Best Free Email Marketing Tools of 2021

Looking for some free email marketing tools to send emails to your subscribers? Read on.

One of the most important things to do if you are a blogger is collecting email subscribers & building your email list. There are a lot of benefits to this.

Some of the benefits are given below.

Benefits Of Building an Email List

  • You get a targeted audience. Users who have opted are interested to receive emails from you.
  • Direct contact with the audience. You can send your messages directly to your customers without any limitations.
  • Emails convert better. Emails get better click-through-rate & conversions.

Free Email Marketing Tools

Free Email Marketing Tools

While there are many good paid email marketing tools to use, there are some free options available too with limited features, if you are a beginner.

1. Mailchimp

Mailchimp - free email marketing tools

Mailchimp is one of the most popular email marketing services that offer a lot of features in its free plan & paid plans.

What Do You Get in Free Plan?

  • Up to 2000 contacts/subscribers
  • 10,000 emails per month; 2,000 emails per day limit
  • Marketing CRM
  • Creative Assistant
  • Website Builder
  • Mailchimp Domain
  • Popup Forms
  • Landing Pages
  • Single-Step Automation
  • Basic Reporting
  • Basic Segmentation

2. Sendinblue

Sendinblue - free email marketing tools

Sendinblue is becoming popular now with its free plan that includes numerous features with more sending limits.

What Do You Get in Free Plan?

  • Unlimited contacts/subscribers
  • Up to 300 emails per day
  • Email Campaigns
  • Email Designer
  • SMS Marketing
  • Customizable Signup Forms
  • Advanced Segmentation
  • Automation Workflow for up to 2000 contacts/subscribers
  • Realtime Reporting

3. Aweber

Aweber - free email marketing tools

Aweber has recently introduced its free plan (it was providing a free trial earlier). It is used by many bloggers & has good reviews.

What Do You Get in Free Plan?

  • Up to 500 contacts/subscribers
  • 3000 emails per month
  • Email Builder
  • Email Automation
  • Free Email Templates
  • 1000s of Professional Images
  • Unlimited Landing Pages
  • Custom Domains
  • Signup Forms

4. SendPulse

SendPulse - free email marketing tools

SendPulse is another good option for email marketing service providing more emails to send & a lot of features to make the service better.

What Do You Get in Free Plan?

  • Up to 500 subscribers/contacts
  • Up to 15,000 emails per month
  • Email Templates
  • A/B Testing
  • Automation 360
  • Personalization
  • Segmentation
  • Drag & Drop Editor
  • Resend To Unopened

5. Sender

Sender - free email marketing tools

Sender.net is not so popular but worth a try email service that offers all the features of the paid plan in the free plan which is quite good. If you have less audience, go with it.

What Do You Get in Free Plan?

  • Up to 2500 subscribers/contacts
  • Up to 15,000 emails per month
  • High Deliverability
  • Web Push Notifications
  • Subscription Forms
  • Complete Email Automation
  • Segmentation
  • Campaign Reports
  • Drag & Drop Designer
  • Ecommerce

6. MailerLite

MailerLite - free email marketing tools

MailerLite is a popular email marketing tool used by many professionals to send emails & run campaigns. It is recommended to try.

What Do You Get in Free Plan?

  • Up to 1000 contacts/subscribers
  • Up to 12,000 emails per month
  • Drag & Drop Editor
  • Landing Pages
  • Signup Forms
  • Email Automation
  • Advanced Segmentation
  • A/B Testing
  • Free Website
  • Analytics & Surveys

7. Moosend

Moosend - free email marketing tools

Moosend is an excellent email marketing tool that will help you send emails easily. The best thing it provides is unlimited emails.

What Do You Get in Free Plan?

  • Up to 1000 subscribers/contacts
  • Unlimited emails per month, No limit
  • Signup Forms
  • Basic Templates
  • Custom Coded Templates
  • Countdown Timer
  • Popup & Subscription Forms
  • Automation Workflow
  • Tracking & Reporting
  • A/B Testing
  • Spam Testing & Analysis

8. Mailjet

Mailjet - free email marketing tools

Mailjet allows you to send marketing emails & transactional emails with its powerful marketing platform & unlimited subscribers.

What Do You Get in Free Plan?

  • Unlimited contacts/subscribers
  • Up to 6000 emails per month with a limit of 200 emails per day
  • Advanced Email Editor
  • Advanced Statistics
  • Reporting
  • Mailjet offers very limited features in the free plan. There is no automation, segmentation, etc available.

9. SendGrid


SendGrid is one of the most used email marketing services to send marketing as well as transactional emails with API access plans.

What Do You Get in Free Plan?

  • Up to 2000 email subscribers/contacts
  • Up to 6000 emails per month
  • Design & Code Editor
  • Segmentation
  • A/B Testing
  • Actionable Insights
  • Signup Forms
  • Automated Emails
  • Analytics & Reports

10. ConvertKit


ConvertKit is a popular email marketing tool used by many website owners & businesses to run email campaigns.

What Do You Get in Free Plan?

  • Up to 1000 email subscribers/contacts
  • Unlimited emails per month
  • Unlimited Landing Pages
  • Customizable Domain
  • Subscriber Tagging
  • Unlimited Signup Forms
  • Automation is not available in the free plan.


So, these were the top 10 free email marketing tools you can signup for sending emails to your subscribers, transactional emails & run campaigns.

It is recommended to go with the tool that provides more features especially automated emails as it helps you to gain more subscribers & automate the task of sending emails.


Which is the best free email marketing tool?

Currently, Sendinblue is the best Email marketing tool as it provides unlimited subscribers/contacts & 300 emails per day.

Is a free plan worth it?

If you are a beginner & started a new blog, you can go with the free plan. After gaining some audience, you can upgrade to a paid plan for more emails & subscribers.

Is automation feature important?

It depends. If you want to create a workflow of scheduled emails, you need this. If you want to send emails manually, you will not need this.

How to collect email subscribers?

You can embed signup forms on your website or if you are using WordPress, you can download a plugin to integrate the email service. Email subscribers can be manually added to some services.

What if I exceed the emails or subscribers limit?

You will not be able to add more subscribers or send more emails. You will need to upgrade to a paid plan to continue adding subscribers or sending emails.

Also Read