Top 5 Google Analytics Plugins For WordPress Site (2021)

It is important to know about your blog’s audience, where they come from, what are they doing on your blog, etc. This is where Google Analytics comes.

Adding Google Analytics tracking code to your blog or website is one of the important things to do after starting a blog. It has become a necessity now.

Benefits of Google Analytics –

  • Get your visitors’ location, device, browser information.
  • See which pages are performing better & optimize them.
  • Conversion tracking & setting goals.
  • Get to know about traffic sources i.e. from where the visitors are coming.
  • and many more.

Best Google Analytics Plugins

google analytics plugins for wordpress

If you’re using WordPress, you can integrate Google Analytics with your site through plugins. They allow you to view all of these insights without having to leave your WordPress dashboard.

Adding Google Analytics to the WordPress dashboard helps you track your visitors and get detailed information about them. This helps you get better information.


1. MonsterInsights

MonsterInsights

MonsterInsights is hands down the best Google Analytics Plugin. Currently, it has more than three million installs. This proves that it is the best Google Analytics plugin available on WordPress.

It helps you to add the analytics code to your website without coding. Hence, if you don’t want to play with your site’s code, MonsterInsights does this job for you.

Features Offered

  • WordPress dashboard widget – Get quick stats on your dashboard home. View analytics for each post in the WordPress admin bar while browsing your website.
  • Custom Reports – Get real-time, eCommerce, publisher, audience demographic, behavior, search console, forms, content, site speed reports.
  • Analytics Tracking – Implement Universal, Affiliate links, eCommerce, file download, scroll, forms, AMP, post type, User ID, focus keyword, custom events tracking.
  • Integrations – The plugin integrates with Woocommerce, all form plugins (WPForms, Gravity forms, etc.), Memberpress, ThirstyAffiliates, Adsense, FB instant articles, etc.
  • EU compliance addon helps you improve Google Analytics GDPR compliance by adding anonymize IP, cookie consent for Google Analytics, opt-out tracking, and more.

These all features in just one plugin. This makes MonsterInsights a must-have WordPress plugin for a website. You can use the plugin for free with limited features.

Talking about the pricing, there are three plans offered – Plus, Pro & Agency. You can get the Plus version of MonsterInsights at just $99.5/year which is a great deal.

MonsterInsights pricing

If you don’t like the plugin (which is not possible), you can ask for a refund within 14 days.


2. Analytify

analytify

Analytify is another popular WordPress plugin for Google Analytics. It also helps you set up Analytics on your WordPress website without having to edit code.

The Free version will let you view statistics like Visitors, Page views, New vs Returning Visitors, Top Pages, etc. The premium version is built to leverage the power of website analytics to let you know how people find and use your website.

Features Offered

  • Page-Level Analytics – Every post and page has its metrics (sessions, visitors, page views, bounce rate, etc.), that can be organized under each post/page.
  • Social Media Stats – Your site gets traffic from social media, runs campaigns on Facebook, Twitter or others. Analytify breaks down the number of visits from each social media platform.
  • Real-Time Stats – Dedicated Real-Time stats dashboard which gives you detail of each current visitor you have on your site.
  • Ecommerce Tracking – You can track online shops built on WooCommerce or Easy Digital Downloads. It provides effortless WordPress integration with Enhanced Ecommercing Google Analytics Tracking.

You can buy the pro version for $39/year but it doesn’t include the addons. You will need to buy add-ons separately. Or you can buy the whole bundle for $129/year.

analytify pricing
Analytify Normal Pricing
analytify bundle pricing
Analytify Bundle Pricing

3. Beehive Analytics

Beehive Analytics

A free Google Analytics plugin for WordPress sites that let you add a customizable Google Analytics dashboard to WordPress so you can track user behavior right from both single and Multisite WordPress installations.

Features Offered

  • Analytics Report – Sessions, users, page views, bounce rate, top countries, trends, referrals, medium, search engines, social network reporting.
  • Security & GDPR – Beehive takes your user’s privacy seriously. Toggle IP Anonymization to anonymize your visitor IPs, stop demographic reports, protect user IDs, and more.
  • Multisite Analytics – Activate analytics for every site across an entire Multisite network with one tracking code. Pick and choose what sites have access. Beehive grabs all the information and makes statistics simple.

Beehive puts your Google Analytics overview, stats, and graphs right in your WordPress dashboard. Save time and get a better picture of the most important content on your sites.


4. GAinWP

gainwp plugin

The GAinWP Google Analytics Integration for WordPress plugin easily integrates Google Analytics tracking and dashboard reporting into your website in just minutes. The plugin is free to use.

The Google Analytics tracking code is fully customizable through options and hooks, allowing advanced data collection like custom dimensions and events.

Features Offered

  • Analytics Reports – Sessions, organic searches, page views, bounce rate analytics stats, locations, pages, referrers, 404 errors stats, traffic channels, social networks, traffic mediums, etc.
  • Analytics Tracking – Universal Google Analytics & Global Site Tag tracking code, link attribution, Remarketing, demographics, and interests tracking Page Speed sampling rate control.
  • User Privacy – IP address anonymization, option to follow Do Not Track (DNT) sent by browsers, support for user tracking opt-out.
  • Custom Tracking – Track authors, Publication year, Publication month, Categories, Tags, User engagement.

Actions and filters are available for further Google Analytics tracking code customization. This plugin is great for tracking pages & getting insights.


5. ShareThis Dashboard

ShareThis Dashboard

This is a free plugin to get a Google Analytics dashboard on your WordPress admin area. You’ll be able to conveniently access Google Analytics reports in the same interface.

Features Offered

  • Visitor trends – Dive deeper into your website’s page views, users, pages per session, and bounce rate for the past 7 days as compared to the previous 7 days.
  • Traffic sources – Discover which 5 traffic sources are driving the most visitors to your website.
  • Top pages – Stay updated on your 10 most viewed pages.
  • Demographics – Get age and gender data in your dashboard.
  • GDPR Compliance Tool – They have integrated the ShareThis GDPR Compliance Tool into this plugin.

Conclusion

That’s it! These were the Top 5 Google Analytics plugins for your WordPress site to help you add code easily & view analytics straight into your dashboard without the need of opening Google Analytics.

While the free plugins offer common features that are helpful for simple insights, the paid ones provide advanced tracking & analytics. If you want the best plugin, go with MonsterInsights.


FAQs

Which Google Analytics plugin for WordPress is the best?

MonsterInsights is the best plugin to integrate Google Analytics into a WordPress site. It offers custom tracking & reports plus other helpful features.

How can I add Google Analytics code to my site?

You can install any Google Analytics plugin (either free or paid) to add the tracking code without any need to play with the site’s code by yourself.

Should I use the paid or free plugin?

If you are a normal user who just wants to add tracking code & view stats in the admin dashboard, use free ones. For in-depth tracking & analytics, use paid ones.


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